Projects

pH Plex

pH Plex

Landing page of a mono-brand website for the B2B segment of the pH Plex cosmetic brand product.

A separate closed section of the online store has been created for the company's B2B partners. The online store is connected to an online payment system and an international delivery service. As part of the web project, a trigger notification system has been implemented: if a product remains in the cart for more than 3 days without payment. Integration with the client's CRM system and accounting system has been completed.

Made for
pH Plex

Branding Beauty B2B
2024
Homepage with an animation concept
Homepage with an animation concept

Homepage with an animation concept 1

On the main page, a modern animation concept is implemented, allowing visitors to delve deeper into the product presentation. The use of advanced animation technologies makes the content dynamic and interactive, creating an engagement effect from the first seconds on the site.

The key feature of the page is animation blocks activated by scrolling, which attract attention and intuitively guide the user to explore the product's benefits. This is not just an impressive visual design, but a functional marketing tool that increases conversion and contributes to longer time spent on the site.

In addition to attractive design, the site is developed with ease of information perception in mind. A FAQ block is implemented, containing detailed answers to frequently asked questions. This optimizes the user experience, reduces the number of support requests, and increases trust in the brand.

This approach not only improves the visual perception of the page but also contributes to SEO promotion, as search engines positively evaluate interactive content and structured information.

  • Dynamic product presentation
  • Interactive animation on scrolling
  • Maximum visitor engagement
  • Detailed answers in FAQ for customer convenience

This site is an example of how modern design and UX/UI solutions can enhance marketing effect, making the page not just beautiful, but effective in sales and audience interaction.

Homepage with an animation concept 1

On the main page, a modern animation concept is implemented, allowing visitors to delve deeper into the product presentation. The use of advanced animation technologies makes the content dynamic and interactive, creating an engagement effect from the first seconds on the site.

The key feature of the page is animation blocks activated by scrolling, which attract attention and intuitively guide the user to explore the product's benefits. This is not just an impressive visual design, but a functional marketing tool that increases conversion and contributes to longer time spent on the site.

In addition to attractive design, the site is developed with ease of information perception in mind. A FAQ block is implemented, containing detailed answers to frequently asked questions. This optimizes the user experience, reduces the number of support requests, and increases trust in the brand.

This approach not only improves the visual perception of the page but also contributes to SEO promotion, as search engines positively evaluate interactive content and structured information.

  • Dynamic product presentation
  • Interactive animation on scrolling
  • Maximum visitor engagement
  • Detailed answers in FAQ for customer convenience

This site is an example of how modern design and UX/UI solutions can enhance marketing effect, making the page not just beautiful, but effective in sales and audience interaction.

Catalog page and intelligent filtering 2

The catalog page features a convenient and functional interface that ensures a comfortable selection of products. A one-click add to cart function is implemented, as well as dynamic price display depending on the user category. This approach allows for personalized interaction with customers and increases loyalty levels.

The BackEnd includes a powerful landing page builder that allows for the creation of personalized pages for individual products. The administrator can easily upload promotional product banners, manage content, and customize individual promo pages for specific marketing campaigns.

One of the key features of the system is intelligent filtering. Filters are automatically generated based on the available products and display only relevant parameters. This means that the user will never encounter empty pages or irrelevant options, making the selection process as convenient and accurate as possible.

Additionally, dynamic URL generation for promo pages is implemented. When creating a new product page, the system automatically generates an SEO-optimized URL, which contributes to better indexing in search engines and increases the site's visibility on the internet.

  • Interactive catalog with quick add to cart
  • Personalized price display
  • Flexible landing page builder for products
  • Automatic generation of dynamic URLs
  • Intelligent filtering without unnecessary elements

Thanks to this approach, users receive a maximally comfortable and adaptive interface, and administrators get flexible tools for effective content management and marketing activities.

Catalog page and intelligent filtering 2

The catalog page features a convenient and functional interface that ensures a comfortable selection of products. A one-click add to cart function is implemented, as well as dynamic price display depending on the user category. This approach allows for personalized interaction with customers and increases loyalty levels.

The BackEnd includes a powerful landing page builder that allows for the creation of personalized pages for individual products. The administrator can easily upload promotional product banners, manage content, and customize individual promo pages for specific marketing campaigns.

One of the key features of the system is intelligent filtering. Filters are automatically generated based on the available products and display only relevant parameters. This means that the user will never encounter empty pages or irrelevant options, making the selection process as convenient and accurate as possible.

Additionally, dynamic URL generation for promo pages is implemented. When creating a new product page, the system automatically generates an SEO-optimized URL, which contributes to better indexing in search engines and increases the site's visibility on the internet.

  • Interactive catalog with quick add to cart
  • Personalized price display
  • Flexible landing page builder for products
  • Automatic generation of dynamic URLs
  • Intelligent filtering without unnecessary elements

Thanks to this approach, users receive a maximally comfortable and adaptive interface, and administrators get flexible tools for effective content management and marketing activities.

Catalog page and intelligent filtering
Cart page in one window
Cart page in one window

Cart page in one window 3

The cart page is designed in accordance with modern UX/UI trends of the «all-in-one window» concept, making the checkout process as convenient and fast as possible. All necessary information is presented on one screen, eliminating unnecessary steps and simplifying user interaction with the site.

The main features of the cart include:

  • Automatic filling of the delivery address — the system remembers the buyer's address and inserts it when placing a new order, eliminating the need for manual entry.
  • Automatic calculation of delivery cost — integration with delivery services allows instant determination of the price depending on the region and type of delivery.
  • Selection of a separate recipient — the user can specify an alternative recipient, for example, in the case of a gift or corporate order.
  • Automatic order tracking — the buyer receives e-mail notifications with up-to-date information about the order status and its location.
  • Status notification system — the client is always aware of the stages of order processing and delivery, from confirmation to the moment of delivery.

This approach not only simplifies the checkout process but also increases customer trust, ensuring transparency and control over delivery. As a result, an intuitive interface, process automation, and a well-thought-out notification system contribute to increasing conversion and improving user experience.

Cart page in one window 3

The cart page is designed in accordance with modern UX/UI trends of the «all-in-one window» concept, making the checkout process as convenient and fast as possible. All necessary information is presented on one screen, eliminating unnecessary steps and simplifying user interaction with the site.

The main features of the cart include:

  • Automatic filling of the delivery address — the system remembers the buyer's address and inserts it when placing a new order, eliminating the need for manual entry.
  • Automatic calculation of delivery cost — integration with delivery services allows instant determination of the price depending on the region and type of delivery.
  • Selection of a separate recipient — the user can specify an alternative recipient, for example, in the case of a gift or corporate order.
  • Automatic order tracking — the buyer receives e-mail notifications with up-to-date information about the order status and its location.
  • Status notification system — the client is always aware of the stages of order processing and delivery, from confirmation to the moment of delivery.

This approach not only simplifies the checkout process but also increases customer trust, ensuring transparency and control over delivery. As a result, an intuitive interface, process automation, and a well-thought-out notification system contribute to increasing conversion and improving user experience.

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